While recent regulatory frameworks - such as Open Banking, the Digital Markets Act (DMA), and the AI Act - have introduced novel tools to govern digital markets, they continue to focus primarily on the supply side of innovation. This book argues that such an approach is increasingly out of step with the realities of the digital age, particularly as users and consumers take on more active roles in shaping the services they use.

Through in-depth case studies and critical analysis, ‘Regulating Innovation in the Digital Age’ dismantles conventional regulatory assumptions. It introduces a demand-based approach that centres on user preferences, perceived risks, and behavioural trade-offs in adopting new technologies.

At once analytical and practical, the book provides a recalibrated regulatory toolbox designed for the complexities of digital markets. It is an essential read for academics, policymakers, regulators, and legal practitioners seeking to understand and shape the future of innovation governance.

Don’t miss this opportunity to hear directly from the author and join a lively discussion chaired by Klaudia Majcher, with contributions from Marta Cantero Gamito, Scott Marcus, and Selcukhan Ünekbas.

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